The work
Engagement is no longer a mystic topic. It is an imperative for every leader and mindful company. Highly engaged people are emotionally connected to their work, their company, and its' goals. Many studies now show that highly engaged workplaces can hire and retain people they want to keep, deliver stronger customer service, are highly productive, and thus more profitable over time.
It's about understanding deeply held beliefs and the way people do their work which shape the culture of the team or organization and ultimately results. Understanding what is memorable, useful and transferable to people is critical in understanding what engagement means.
Ultimately, knowing what detracts or engages people to do their daily work and what makes them proud of how and what they do is invaluable to understanding key workplace competitive advantages. These advantages cannot be copied or reproduced.